Aug 052010
 

This is simply THE best parody of the JayZ / Alicia Keys track “Empire State of Mind” that you’re ever likely to see. Featuring the “small Welsh town of Newport” in South Wales it is simply brilliant.

Check it out for yourself if you haven’t seen it already:

It’s already received around 2.3 million views on YouTube, and has elevated the starring duo to pseudo-celebrity status in their home town. It featured on all the prominent media channels in the UK, including the BBC and Sky News, and received massive coverage in the press.

This is yet another example of how well-executed digital content can reach a massive audience, cross over into “traditional” media, which in turn drives more people back online, adding to the viral effect.

Everybody say “Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch”!

Update: YouTube have taken down the video embedded above — but you can still see the original in all it’s brilliance by following the link bellow:

Newport (Ymerodraeth) State of Mind