Aug 052010
 

This is simply THE best parody of the JayZ / Alicia Keys track “Empire State of Mind” that you’re ever likely to see. Featuring the “small Welsh town of Newport” in South Wales it is simply brilliant.

Check it out for yourself if you haven’t seen it already:

It’s already received around 2.3 million views on YouTube, and has elevated the starring duo to pseudo-celebrity status in their home town. It featured on all the prominent media channels in the UK, including the BBC and Sky News, and received massive coverage in the press.

This is yet another example of how well-executed digital content can reach a massive audience, cross over into “traditional” media, which in turn drives more people back online, adding to the viral effect.

Everybody say “Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch”!

Update: YouTube have taken down the video embedded above — but you can still see the original in all it’s brilliance by following the link bellow:

Newport (Ymerodraeth) State of Mind

Mar 192009
 
The Welsh Dragon
Image via Wikipedia

Granddad is ready to disown his granddaughters.

He loves them dearly, of course, but some things are enough to push even the most doting of grandparents over the edge. And one of those things, is rugby!

Next weekend is crunch time for Ireland’s national rugby squad. With four wins under their belt, on Saturday Declan Kidney’s men face reigning champions Wales in Cardiff in the deciding match of the RBS Six Nations 2009, hoping to claim not just the title, but their first Grand Slam since 1948. All that stands in their way is fifteen Welshmen and the legendary Cardiff crowd. And therein lies the rub; Wales in Cardiff is the Irish team’s toughest fixture of this year’s Six Nations campaign, and you can guarantee the Dragons will come out fighting.

If they’re on form the Welsh have the potential to turn the Irish dream into a red, white and green nightmare!

This is being billed as one of Ireland’s biggest rugby matches in recent memory, but the expectation transcends even that. Set against the backdrop of the country’s economic woes many are billing the resurrection of the nation’s rugby team under Declan Kidney as a beacon of light amidst the gloom: a sentinel of hope that could buoy the flagging spirits not just of rugby fans, but of a nation desperately in need of some good news.

But what has all that got to do with Granddad disowning the girls? Continue reading »