Toyota Ireland’s latest publicity campaign for their new micro saloon, the IQ is going to include handing out four of the teeny-tiny four-seaters to bloggers / twitter users. The lucky individuals will get to use the car for six months in exchange for blogging / tweeting about their experiences with the vehicle.
The promotion was announced by @toyotaireland on Twitter:
4 Irish bloggers wanted to give happy homes to 4 Toyota iQ’s for 2009 check out http://bit.ly/YV9gT
Predictably they’ve been inundated:
In under 12 hrs of launching our IQ promo we’ve had excess of 100 applicants, 13% incr in daily traf to toyota.ie & 30 new fols. ds twit wk?
If you’ve got a blog and a Twitter account, are over 21 and you live in Ireland you can apply for the 6 month Toyota IQ test drive – but hurry – applications close on Friday! You can check out the full terms and conditions here.
It’s a great idea… one that’s already generating a lot of social media buzz… and provided Toyota handles it properly, and leaves the individuals to write openly and honestly about their experience of the IQ, it could be a real winner for them.
Who knows… if this works out for Toyota it could make a wonderful case study for next year’s follow-up to “Understanding Digital Marketing”.