Feb 092011
 

Play the Swarovski Optik Birding Game and WinIf you are a birding enthusiast this new online birding game by Swarovski Optilk is great fun, and a useful way to keep those ID skills finely honed.

It’s been developed to help promote the brand new Swarovski EL50 Swarovision, the latest addition to the thoroughbred Swarovski Optik binocular range.

There are currently three habitats to choose from – Lake Neusiedl in Austria (Swarovski Optiks’ back yard), Extremadura in Spain (where they’re officially launching the new bins) and Corpus Christi in Texas, USA.

I’ve tried the Austria and Spain ones and they’re great fun. Haven’t had the temerity to attempt the American one yet… know far too little about US birds (and European ones come to that).

With my online marketing hat on, it’s good to see a traditional high-end manufacturer in a niche area like speciality optics getting adventurous with online marketing like this, and harnessing it in a way that will really engage with its niche market of birders.

Dec 062010
 

My wife tells me I’m in danger of becoming binocular obsessed since getting my fantastic Swarovski SLC 10X42HD binoculars. I have to admit she may have a point, but I cant help posting this up here….

Over on their Facebook page Swarovski Optik is raffling three pairs of it’s outstanding binoculars among its fans when their page reaches 3,000 “likes”. At the moment they’re on 2049 and climbing.

The three models they’re raffling off are the fantastic EL 8×32, the EL 10×32 Traveler, and the Pocket 8×20.

Win Swarovski Binoculars on Facebook

Could one of these amazing binoculars be heading your way for Christmas?

For your chance to win, head on over to the Swarovski Optik Facebook Page, Like the page, and submit your details via the “Raffle” tab. It’s that simple.

Good luck!

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