Oct 102009
 

05 November 2009, National College of Ireland, Dublin @ 4pm, €50

Speakers at the Understanding Digital: CREATIVE event

Speakers at the Understanding Digital: CREATIVE event

Disclosure: Shameless self promotion to follow 😉

As most of you reading this probably know, last year, together with my co-author Damian Ryan, I had a book called “Understanding Digital Marketing: Marketing strategies for engaging the digital generation” published.

The book is doing well… and we signed contracts with our publisher, Kogan Page, last month for a follow-up book. This one will highlight the world’s best examples of online marketing. We’re very excited about it… but more about that nearer the time.

Creative online marketing is the key to better ROI

There’s no getting around it, online marketing is the key to maximising the return on investment from your marketing spend, but to do it effectively you have to get creative. Try new things, analyse the results, experiment, and use the unique measurability of online media to inform your decisions.

Do more of what works, stop doing what doesn’t, and never stop innovating.

Get creative with your online marketing… think outside the digital box… and you’ll reap the rewards. But where do you start?

Well, you could join us at the National College of Ireland in Dublin of the evening of the 5th of November for Understanding Digital: CREATIVE. We’re bringing four of the brightest creative minds in online marketing together to share their expertise with you as part of Design Week 2009, in association with ICAD and Results International Group.

Check out the event micro-site for more details and to book your place… see you there!

Reblog this post [with Zemanta]
Sep 122008
 

profile I’m working with CorkBIC at the moment to help revitalise the West Cork chapter of the small business networking group SOHO Solo.

Networking is a vital part of running any small business, and over the years I’ve found belonging to SOHO Solo invaluable in all sorts of ways. Yes, I’ve gained business directly from other members, and referrals, but for me the true value of the network goes far beyond attracting new business.

The true value of small business networking

When you’re working from home you’re often working alone. As I writer I spend much of my working week sitting in my office tapping away at my keyboard, as I’m doing right now. While I’m in constant contact with lots of people through online social media, e-mail and even the telephone (hey… call me old fashioned!), sometimes it’s important to get some “face time” with other people.

Meeting other people in person helps to keep you sane, and to realise that actually, there are other people out there facing similar challenges to you. Perhaps more importantly, you also find that there are people who’ve already overcome those challenges successfully, and are more than willing to share their experiences.

Attending a meeting is a break from the routine of the home-office, and is as much about human social interaction as it is about business, for me at least.

I find that SOHO Solo is a gateway to new connections, interesting perspectives and a vein of untapped expertise and potential. An exercise we conducted a couple of years ago unearthed a staggering wealth of experience in the SOHO Solos in west Cork.

We unearthed a former shipping executive running a wedding card business, a Swiss banker running an organic wine importation business, a marine biologist/Mexican taco vendor/IT Project Manager now running a freelance writing consultancy and wedding invitation business (that would be me :-)) and a whole host of other histories spanning an eclectic mix of industries and disciplines. The point is, SOHO Solo’s – or independent entrepreneurs as I like to call them – weren’t always “solo”, and bring a whole host of skills and expertise to networking events that aren’t necessarily related to what they’re doing now.

And the great  thing is that they’re only too willing to offer their help advice and support. They say a problem shared is a problem halved… but more often than not, with SOHO Solo I find that a problem shared is a problem solved.

Come and join the party

On Wednesday 17th September in the Celtic Ross Hotel, Rosscarbery I’ll be facilitating an open discussion on how SOHO enterprises can harness the power of social media to help their business. From market research to networking with peers to gauging opinion, online PR and consumer engagement, social media offers a suite of tools and opportunities for smaller businesses. Let’s explore some of them together….