Feb 242009
 
Film poster for Push - Copyright 2007, Summit ...
Image via Wikipedia

I’ve written about the Tuesday Push before.

It’s a great idea — and a wonderful way to harness the collective influence of passionate and motivated people. The fortnightly “push” is all about bringing truly worthwhile Irish companies and concepts to a much wider online audience, and is the brainchild of Irish Web Awards and Irish Blog Awards organiser  Damien Mulley, of Mulley Communications (Mulley, you have far too broad a web presence man… my mouse finger is worn out with all the linking).

The Tuesday Push isn’t about pimping a product or service for the sake of it, or about garnering links for search engine mojo — although it certainly won’t hurt in that regard. No, it’s about prompting individual bloggers to feature a company, product or service they genuinely believe in, and encouraging them to do so in a coordinated way that maximises impact and exposure.

There’s no compulsion, other than the desire to promote something genuinely outstanding, and everyone is free to decide whether to “push” the nominee or not in any given fortnight.

You can find more about the Tuesday Push on the associated blog, where you can  also request a “push” for your own company, product or service.

You’ll find Damien’s take on it here, and don’t forget to follow @TuesdayPush on Twitter to keep up to date.

You might also want to check out some of the previously featured recipients of the Tuesday Push. There are some great companies and great ideas there that are well worth following.

Reblog this post [with Zemanta]
Feb 102009
 

A very talented software developer I used to work with way back when — Walter Higgins (@walter on twitter) over at Cork based Sxoop Technologies — has developed a cool little application that builds a clickable photo-montage of all your twitter followers’ avatars.

People are already putting the resulting Twitter Mosaics on their blog posts, desktop wallpaper, mugs, T-shirts, bags, business cards… you name it. The application has evolved somewhat since I first looked at it — and now lets you selctively delete avatars from the resulting mosaic and even order printed products. It also presents you with the HTML code to embed the mosaic on your own website or blog post.

So if you’re on Twitter, why not check out your own Twitter Mosaic.

Great work by Walter and the crew at Sxoop, and proof, yet again, that when it comes to Twitter application ingenuity Ireland in general, and perhaps Cork in particular, is leading the charge.

Reblog this post [with Zemanta]
Oct 072008
 

image

Louder Voice knocks the socks off other peer review sites in terms of usability, design and its community-centric features. Another example of an Irish tech-company delivering a product / service that’s truly world class.

image

And the newly launched Louder Voice for Business offers similar reviews functionality for your business website… which is excellent news for businesses who “get” the shift towards conversational marketing and online consumer engagement.

What is the Tuesday Push

I figured it was finally time for me to engage with this Tuesday Push malarkey (… I, know, I know… better late than never is probably going to be carved on my tombstone).

According to Damien Mulley, orchestrator of the “push”:

The Tuesday Push is a way for the small but growing tech community in Ireland to make some noise about ourselves by picking a good example of an Irish Tech Company and highlighting their product(s) every second Tuesday.

Louder Voice – reviews the way they were meant to be

The worthy recipient of this week’s “push” is LouderVoice (LV) – a great peer review site that makes reviewing products, services and anything else you can think of intuitive, easy and convenient.

You can post reviews via a variety of media: directly on the LouderVoice website, via SMS (so you don’t even need an internet connection – delighted or otherwise with that restaurant? Post a review while it’s fresh in your mind), through micro-blogging services like Twitter, you can even post reviews to your own blog and LV will pick them up from your RSS feed.

Cross-posting of reviews can work the other way around too (I think, although I haven’t done this yet): you post to LV via the web, SMS, Twitter or wherever, and LV will publish the review to your blog… which is a great way to keep things fresh and varied.

One of the best things about LV is the vibrant community of reviewers who contribute, which means that there’s plenty of conversation on everything from the best value wine to the latest tech gadgets to the most popular TV show and everything in between. It’s a community that’s growing all the time as word spreads and LV gains momentum, and as a consumer the benefits of exchanging information, ideas and opinions is obvious and compelling.

Reviews and your business….

But there’s another aspect to this conversation and interaction that’s often overlooked (and the reason I featured LV, complete with screenshot, as a great example of a review site in the Social Media chapter of “Understanding Digital Marketing”). This is a conversation you can participate in, yes, but as a business it’s also a conversation you can learn from.

Listen to people, find out what they’re talking about, what they like and don’t like. Even if they’re not talking about your product or services directly there’s a wealth of information and intelligence there that can help you to serve your customers better.

Of course, one of the best ways a business can use reviews in order to gauge consumer sentiment is to integrate review functionality into their own website – and if you want to explore the possibilities the all-new LV for business offers a suite of review services that are ideally suited to the purpose.

Anyway – the best way to find out more about LV is to start using it – so off you go and start reviewing – I’m looking forward to reading what you think.

NB. If you want your company to be considered for the Tuesday push you can submit your details online.

Reblog this post [with Zemanta]