May 052011
 

Wow… just discovered that the amazing “Genesis” theme framework for WordPress and ALL Genesis CHILD THEMES are available for the staggeringly low one off payment of just US$249.95.

Genesis from Studiopress -- the best WordPress themes on the planet

It’s called the Genesis Pro Plus Package – and until 11 May Studiopress – which is part of Copyblogger Media – is offering this comprehensive set of WordPress Premium Developer Themes for more than $600 less than purchasing the framework and 36 child themes separately.

PLUS you’ll automatically get access to all future Genesis child themes they create as part of the bundle. Bargain!

A must for WordPress web designers, online marketers and bloggers rolling their own sites

How much is having some of the world’s best professional WordPress templates at your fingertips worth? More than US$250 that’s for sure! One project and it’s more than paid for itself!

If you’re a web designer building sites using WordPress day-in, day-out, and you’re not already using Genesis, then you’d be crazy to pass this offer up. It’s an incredible deal.

Likewise if you’re an online marketer or affiliate and create your own sites to promote online products – Genesis gives you all the tools you need, saving you time and money.

Even if you just maintain your own WordPress blog, and create occasional sites for for family, friends or colleagues it makes sense just for the time it will save you.

I’ve used the Genesis framework on a few client websites now, and just built my own pet project the Ireland’s Wildlife website using it. It really is wonderfully easy to work with, simple to customise, highly flexible and stable… it just ticks all the boxes. I guess that’s why it’s used by some of the world’s highest profile bloggers – like CopyBlogger Brian Clark, ProBlogger Darren Rowse, and the inimitable Chris Brogan at Chrisbrogan.com

Support, when it’s needed (which isn’t often), is available via a dedicated online forum on the Studiopress site, and the answer to every question I’ve had so far has been there already… a quick search and the solution’s at hand.

Check out the Genesis Pro-Plus Package if you’re into WordPress… I’d highly recommend it.

Feb 212011
 

Marketing visionary Seth Godin talks about how marketing is evolving to be less about peddling a message to the masses, and more about harnessing and channelling the power of “Tribes” through effective leadership.

Got to love TED… especially the TED Mobile iPhone app – perhaps the ultimate antidote to TK Max!

Seth’s book “Tribes” is still sitting in my to-read list – must fast-track it to the top.

Feb 092011
 

Play the Swarovski Optik Birding Game and WinIf you are a birding enthusiast this new online birding game by Swarovski Optilk is great fun, and a useful way to keep those ID skills finely honed.

It’s been developed to help promote the brand new Swarovski EL50 Swarovision, the latest addition to the thoroughbred Swarovski Optik binocular range.

There are currently three habitats to choose from – Lake Neusiedl in Austria (Swarovski Optiks’ back yard), Extremadura in Spain (where they’re officially launching the new bins) and Corpus Christi in Texas, USA.

I’ve tried the Austria and Spain ones and they’re great fun. Haven’t had the temerity to attempt the American one yet… know far too little about US birds (and European ones come to that).

With my online marketing hat on, it’s good to see a traditional high-end manufacturer in a niche area like speciality optics getting adventurous with online marketing like this, and harnessing it in a way that will really engage with its niche market of birders.

Jan 192011
 
“A beginning is only the start of a journey to...

Image by katerha via Flickr

Right… time I started posting to this blog much more regularly and frequently again.

Over the last six months or so I’ve become pretty jaded with the whole online scene. The urge to share everything with the world through blogging and social media channels waned.

I’m not sure what it is really… I think I just reached saturation point, and needed to step back a bit. In the real world I’m a pretty private person, quite happy to spend long hours alone. I’ve always been that way.

I’m sociable, and enjoy spending time with friends, but I’m not good in crowds and tend to keep myself to myself. I’m just as happy on a remote headland somewhere, or in the middle of a forest, with only myself for company. I guess the whole “share-everything-with-everybody” culture of social media was always rubbing against the grain. It just took a while for me to realise it.

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Aug 052010
 

This is simply THE best parody of the JayZ / Alicia Keys track “Empire State of Mind” that you’re ever likely to see. Featuring the “small Welsh town of Newport” in South Wales it is simply brilliant.

Check it out for yourself if you haven’t seen it already:

It’s already received around 2.3 million views on YouTube, and has elevated the starring duo to pseudo-celebrity status in their home town. It featured on all the prominent media channels in the UK, including the BBC and Sky News, and received massive coverage in the press.

This is yet another example of how well-executed digital content can reach a massive audience, cross over into “traditional” media, which in turn drives more people back online, adding to the viral effect.

Everybody say “Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch”!

Update: YouTube have taken down the video embedded above — but you can still see the original in all it’s brilliance by following the link bellow:

Newport (Ymerodraeth) State of Mind

Dec 092009
 

Understanding Digital I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world.

We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.

We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.

You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.

Thanks a million for your input.

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Nov 022009
 
creative minds

Image by lism. via Flickr

Only four days to go before Understanding Digital: CREATIVE, when Damian Ryan and I will be hosting four leading speakers in the online creative space at the National College of Ireland in Dublin.

The event is on Thursday 05 November at 4pm.

On the agenda we have:

  • Dave Birss, former creative head of Poke London, now Head of Digital with OgilvyOne in London.
  • Nick Suckley, Managing Partner of Agenda21 Digital.
  • Matt Butterworth, former Managing Partner, Founder and Digital Strategist with Folk Creative.
  • Robin Grant, Founder of We Are Social.
  • … and of course the co-authors of Understanding Digital Marketing: me and Damian!

That’s four award-winning digital creative thought-leaders and a couple of widely acclaimed online marketing authors ready to share the secrets of creative online marketing with YOU!

But that’s not all… there’s also a drinks reception afterwards courtesy of Design Week sponsors Bombay Sapphire!

The cost to tap into this extraordinary pool of digital marketing insight, including drinks and a valuable opportunity to network: just €50!

That has to be a bargain in anybody’s book….

So, what are you waiting for? Head on over to the Understanding Digital: CREATIVE site now to secure your place at what promises to be an amazing digital marketing event! And don’t forget to come over and say “hi” :-).

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Oct 102009
 

05 November 2009, National College of Ireland, Dublin @ 4pm, €50

Speakers at the Understanding Digital: CREATIVE event

Speakers at the Understanding Digital: CREATIVE event

Disclosure: Shameless self promotion to follow 😉

As most of you reading this probably know, last year, together with my co-author Damian Ryan, I had a book called “Understanding Digital Marketing: Marketing strategies for engaging the digital generation” published.

The book is doing well… and we signed contracts with our publisher, Kogan Page, last month for a follow-up book. This one will highlight the world’s best examples of online marketing. We’re very excited about it… but more about that nearer the time.

Creative online marketing is the key to better ROI

There’s no getting around it, online marketing is the key to maximising the return on investment from your marketing spend, but to do it effectively you have to get creative. Try new things, analyse the results, experiment, and use the unique measurability of online media to inform your decisions.

Do more of what works, stop doing what doesn’t, and never stop innovating.

Get creative with your online marketing… think outside the digital box… and you’ll reap the rewards. But where do you start?

Well, you could join us at the National College of Ireland in Dublin of the evening of the 5th of November for Understanding Digital: CREATIVE. We’re bringing four of the brightest creative minds in online marketing together to share their expertise with you as part of Design Week 2009, in association with ICAD and Results International Group.

Check out the event micro-site for more details and to book your place… see you there!

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Aug 122009
 
bad-cyberbully

Image by J_O_I_D via Flickr

When I was a child I was bullied at school. Hard to believe if you know me today… but back then things were very different.

Tall, gangly and with a chronic lack of self-confidence, I guess I made an easy target. Picking on the "big meek kid" seemed to be the order of the day… and it hurt much more than just the physical pain.

The specifics of individual events elude me now, but I still remember vividly how the taunting and physical bullying made me feel: worthless, insignificant and utterly, irrevocably alone.

It didn’t help that I was getting mixed messages at home. Mum was advocating a "turn the other cheek" approach while Dad was a staunch advocate of a "give them a dose of their own medicine" solution. It left me in limbo.

In the end it turned out that Dad was right, but I was in fifth year at secondary school before I’d finally had enough, faced my demons and turned the tables on the bullies. That’s when it stopped!

Bullying in any form is abhorrent on so many levels, but at least in my day the bullying was a tangible thing. I could see the people who were taunting you: real, flesh and blood boys standing in front of me. But today there’s an altogether more sinister aspect to bullying… a new dimension to an age old menace that’s being facilitated by modern communication technology.

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Aug 112009
 

So there I was on a remote West Cork headland, chucking a line into the water on the off-chance of picking up a couple of passing mackerel. On the nearby pebbly beach the rest of the family were waiting eagerly for the barbecue to heat up.


View Great spots in West Cork in a larger map

Showing an insensitive, but I have to admit well founded lack of faith in my fishing prowess, our friends had brought along some fresh mackerel, just in case. We’d also packed a supply of emergency sausages, so we wouldn’t go hungry.

The fish weren’t biting, so I decided to switch the mackerel lures for a spinner and try my luck at that. As I turned I saw two people looking out to sea, obviously scouting the location for some reason.

One of them asked if I’d caught anything… which was fair enough. The other asked “Is your name Calvin?”

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