Dec 102009
 

Help Portrait Picture framing service / sponsorship needed for Help Portrait Cork… can your business help?

Max 75 frames and mounts, needed – contact Paul O’Mahony for details

Paul O’Mahony, of MarketingWriteNow got in touch earlier today about a fantastic initiative taking place at the Clarion Hotel in Cork on Saturday 12 December from 9:30 to 15:30.

Help portrait is an international movement of photographers and other professional who are donating time, equipment and expertise to give something back to those less fortunate than them this Christmas. Here’s a video explaining the initiative.

The idea is to help boost the self image and self esteem of people who would never normally consider or be able to afford getting a professional photographer to take their portrait. Who’s that, you might ask? Well, according to the Help Portrait site it could include:

Who needs pictures? Anyone who wouldn’t normally have access to or be able to afford professional photography.

We suggest the following groups of people for starters…-

  • the homeless
  • orphans
  • single moms (and their kids)
  • single dads (and their kids)
  • sick children
  • sick parents
  • the elderly
  • army vets
  • underprivileged families
  • your neighbour?

Some of Cork’s leading photographers are already on board for Help Portrait, and they’ll be supported by photography assistants, make-up artists and a host of other volunteers on the day.

But the organisers are still desperately in need of support and sponsorship. If you’re in Cork, and would be willing to contribute time, resources, catering or a donation of cold, hard cash to support the initiative get in touch with Paul via the Marketing Write Now contact page.

And especially if you can donate / would be willing to sponsor photo frames and mounts for the event please talk to Paul before the end of the day tomorrow (Thursday 09/12) to get things sorted.

If your a blogger, twitterer or facebooker please help spread the word about this great event.

UPDATE: Read more about who was involved in Help Portrait Cork on Paul O’Mahony’s blog, and see some great photos of the action on the day over on Roger Overall’s blog

Jan 142009
 
Thursday Afternoon City Hall Wedding
Image by Thomas Hawk via Flickr

I just read a post in my Feedreader from Damien’s corporate portal, Mulley Communications, where he looks at the difference between marketing and PR — the former, he surmises, is akin to a “quick shag”, while the latter is more of a long term relationship….

I can see what he’s getting at, but to my mind PR — the building of relationships and reputation for a brand — is part and parcel of the bigger overall concept of marketing. Marketing encompasses pretty much everything from the inception of a new product or service (what does the market want, need, demand?), it’s design (to meet that want, need, demand), it’s promotion and sale, follow up support… everything! Including PR.

So yes, there are companies out there who subscribe to the “short-sharp shock” approach to marketing and to PR — snapshot advertising campaigns, a flurry of press releases / coverage for a new product or service… and then silence. There are also companies that understand the value of building long-term productive relationships with their customers, with influencers online and in traditional media, with society at large.

I think it’s probably more useful — borrowing Damiens relationship analogy — to compare businesses with people. There are those of us who perpetually lurch from one short-term relationship to the next, but have commitment issues when it comes to investing in a long-term relationship. They have plenty of fun, and can see great short-term results, but ultimately end up lonely and unfulfilled.

Then there are those who come to appreciate the value of building a relationship over time… of getting to know the subtle nuances of another person’s character, and yes, in some ways, even compromising a bit of our own to mesh more effectively and make that relationship work.

Of course most of us start our adult life in the former category… but over time, as we realise there’s more to life, we gradually see the value of commitment and long-term relationships. It’s an evolution — one that I think applies equally to businesses.

Short-sharp-shock marketing (including PR) is typical in the early stages of an organisation — it’s the old-way of getting the message out their in a blitzkreig of advertising and press coverage. Hammer home the message, build an audience. And then, silence, until the next campaign.

As the business grows (smart businesses, anyway) it begins to realise that there’s more to this equation… that it could be missing out on something much more rewarding and fulfilling. It realises that it needs to start listen to and interacting with its customers, to deliver more value, refine it’s offering. It needs to get over its commitment issues and engage in a long term relationship.

Call it marketing, call it PR, call it whatever you want — but if you want your business to become more than a one-night-stand get over your commitment issues and start engaging with your audience…. Woo them, before another suitor proposes and you lose them for good!

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