Sep 252012
 

Like Irelands Wildlife on FacebookWoohoo! The Ireland’s Wildlife page I manage on Facebook sailed past the 4,000 “likes” mark some time last week, and continues to grow apace. It’s great to see the level of engagement on the page continue to grow, and is a good sign for the overall level of enthusiasm and engagement for wildlife and nature in Ireland.

The website is also growing steadily, and I’m trying to add content as regularly as I can to keep the momentum going. Part of what I’m hoping to achieve with the Ireland’s Wildlife website is to encourage more engagement with and empathy for nature and wildlife in Ireland. It also serves as a handy general interest hub of Irish wildlife content on the web, and offers a jumping off point to some of the great niche wildlife and nature resources out on the web.

I’m in the process of approaching potential advertisers to sponsor / advertise on the site — starting with leading optics manufacturers who have submitted products for review. My goal is to attract advertising that’s useful and relevant to Ireland’s Wildlife readers, connect advertisers with a highly targeted audience with an interest in wildlife and nature and get the site to start paying its way so that I can spend more time developing its content and features.

It’s early days yet… but I’m pretty hopeful that Ireland’s Wildlife has value, and that it will ultimately pay its own way, allowing me to develop it into the outstanding resource I know it can be.

For now though, it’s great to see the numbers continue to grow… and to look forward to a time when I can legitimately go out with a pair of binoculars and call it “work”!

If you don’t already “Like” Ireland’s Wildlife on Facebook, what are you waiting for? And don’t forget to check out the Ireland’s Wildlife website while you’re at it!

May 052011
 

Wow… just discovered that the amazing “Genesis” theme framework for WordPress and ALL Genesis CHILD THEMES are available for the staggeringly low one off payment of just US$249.95.

Genesis from Studiopress -- the best WordPress themes on the planet

It’s called the Genesis Pro Plus Package – and until 11 May Studiopress – which is part of Copyblogger Media – is offering this comprehensive set of WordPress Premium Developer Themes for more than $600 less than purchasing the framework and 36 child themes separately.

PLUS you’ll automatically get access to all future Genesis child themes they create as part of the bundle. Bargain!

A must for WordPress web designers, online marketers and bloggers rolling their own sites

How much is having some of the world’s best professional WordPress templates at your fingertips worth? More than US$250 that’s for sure! One project and it’s more than paid for itself!

If you’re a web designer building sites using WordPress day-in, day-out, and you’re not already using Genesis, then you’d be crazy to pass this offer up. It’s an incredible deal.

Likewise if you’re an online marketer or affiliate and create your own sites to promote online products – Genesis gives you all the tools you need, saving you time and money.

Even if you just maintain your own WordPress blog, and create occasional sites for for family, friends or colleagues it makes sense just for the time it will save you.

I’ve used the Genesis framework on a few client websites now, and just built my own pet project the Ireland’s Wildlife website using it. It really is wonderfully easy to work with, simple to customise, highly flexible and stable… it just ticks all the boxes. I guess that’s why it’s used by some of the world’s highest profile bloggers – like CopyBlogger Brian Clark, ProBlogger Darren Rowse, and the inimitable Chris Brogan at Chrisbrogan.com

Support, when it’s needed (which isn’t often), is available via a dedicated online forum on the Studiopress site, and the answer to every question I’ve had so far has been there already… a quick search and the solution’s at hand.

Check out the Genesis Pro-Plus Package if you’re into WordPress… I’d highly recommend it.

Feb 212011
 

Marketing visionary Seth Godin talks about how marketing is evolving to be less about peddling a message to the masses, and more about harnessing and channelling the power of “Tribes” through effective leadership.

Got to love TED… especially the TED Mobile iPhone app – perhaps the ultimate antidote to TK Max!

Seth’s book “Tribes” is still sitting in my to-read list – must fast-track it to the top.

Aug 052010
 

This is simply THE best parody of the JayZ / Alicia Keys track “Empire State of Mind” that you’re ever likely to see. Featuring the “small Welsh town of Newport” in South Wales it is simply brilliant.

Check it out for yourself if you haven’t seen it already:

It’s already received around 2.3 million views on YouTube, and has elevated the starring duo to pseudo-celebrity status in their home town. It featured on all the prominent media channels in the UK, including the BBC and Sky News, and received massive coverage in the press.

This is yet another example of how well-executed digital content can reach a massive audience, cross over into “traditional” media, which in turn drives more people back online, adding to the viral effect.

Everybody say “Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch”!

Update: YouTube have taken down the video embedded above — but you can still see the original in all it’s brilliance by following the link bellow:

Newport (Ymerodraeth) State of Mind

Dec 092009
 

Understanding Digital I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world.

We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.

We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.

You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.

Thanks a million for your input.

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Dec 032009
 

Amazon.com is now shipping the much vaunted Kindle e-book reader to Ireland… complete with 3G wireless connectivity that lets you purchase and download new books direct from your kindle, wherever you are, and start reading it within a minute.

http://i1.wp.com/g-ecx.images-amazon.com/images/G/01/kindle/turing/photos/earths-biggest-selection-450px._V251249388_.jpg?w=695

Here’s what Amazon has to say about shipping the Kindle to Ireland:

Continue reading »

Nov 022009
 

Innocent smoothies latest campaign... innovative, but not all innocent!The girls love making up stories and writing them down. They’re forever scribbling in notebooks, on bits of paper, on the backs of envelopes… anywhere they can really. There are poems, short stories… even full-length children’s picture-books complete with accompanying illustrations, scattered all over the house. One of the twins has even set a career goal to become a writer and illustrator of children’s books when she grows up.

While it might be a bit early for that, I have to admit that some of the stories they come up with are surprisingly good, as long as you’re prepared to gloss over the spelling and grammar errors endemic to an eight-year-old’s writing. They’re entertaining, have a good balance of dialogue and narrative, compelling characters and even a workable plot. It’s fantastic to see the girls ready to engage with and explore written language at this age, but I guess making up stories is an intrinsic part of childhood, and writing those stories down is simply a natural progression of that.

For the last week or so they’ve been putting their love of stories to good use on the web, in an online competition being run by smoothie-maker, Innocent. The company has taken the classic paper and pencil game “consequences”, and adapted it for kids to play online. Traditionally the game involves writing a sentence on a piece of paper and passing it on to the next person. They then read it, and fold the paper over, hiding the original sentence before writing their own… and so on until the conclusion of the story. The web version Innocent has come up with is much simpler… and all the more ingenious for that.

Continue reading »

Oct 102009
 

05 November 2009, National College of Ireland, Dublin @ 4pm, €50

Speakers at the Understanding Digital: CREATIVE event

Speakers at the Understanding Digital: CREATIVE event

Disclosure: Shameless self promotion to follow 😉

As most of you reading this probably know, last year, together with my co-author Damian Ryan, I had a book called “Understanding Digital Marketing: Marketing strategies for engaging the digital generation” published.

The book is doing well… and we signed contracts with our publisher, Kogan Page, last month for a follow-up book. This one will highlight the world’s best examples of online marketing. We’re very excited about it… but more about that nearer the time.

Creative online marketing is the key to better ROI

There’s no getting around it, online marketing is the key to maximising the return on investment from your marketing spend, but to do it effectively you have to get creative. Try new things, analyse the results, experiment, and use the unique measurability of online media to inform your decisions.

Do more of what works, stop doing what doesn’t, and never stop innovating.

Get creative with your online marketing… think outside the digital box… and you’ll reap the rewards. But where do you start?

Well, you could join us at the National College of Ireland in Dublin of the evening of the 5th of November for Understanding Digital: CREATIVE. We’re bringing four of the brightest creative minds in online marketing together to share their expertise with you as part of Design Week 2009, in association with ICAD and Results International Group.

Check out the event micro-site for more details and to book your place… see you there!

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Jul 162009
 
working from home

Image by gin soak via Flickr

Because this week’s column about working from home with children, was career related, I’ve posted it over on the new Career Moves blog, where you’ll find lots of other great career, jobs and recruitment related content from the Evening Echo Career Moves section and also stuff written exclusively for the blog.

Check it out, share it with your friends, and don’t forget to let me know what you think via the comments :-)….

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Jul 102009
 

Ireland's Wildlife Facebook page, onlne Irish wildlife and nature resource If you’re on Facebook, check out my new page on Ireland’s Wildlife – and pass it on to all your friends. The page, and the twitter account on @wildireland, are the first steps in building an online community of wildlife enthusiasts in Ireland.

As time (and budget) allows I’m also working on an Ireland’s Wildlife website, sort of an online “hub” for all things wild in Ireland – a jumping off point, if you like, for Irish wildlife information, resources, links and discussion.

Wanted: wildlife content!

Core to the site will be the 200 or so species profiles I’ve written for the back page of Ireland’s Own over the years. I’m also on the look-out for potential regular contributors to the new site – so if you have relevant interests or expertise in any aspect of Irish wildlife and would like to volunteer your services / allow use of your content then please leave a note in the comments below, or drop me a line.

You can stay tuned here for updates by subscribing to the RSS Feed, become a fan of Ireland’s Wildlife on Facebook and/or follow Ireland’s Wildlife on Twitter.

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