Sep 252012
 

One of the things I spend a lot of time doing is helping businesses with their web content — working as a mentor to guide them through development of a web content strategy, troubleshooting specific content challenges to improve results and, for some clients, writing search optimised, conversion focused web content that resonates with a target audience.

This is just a very quick post to let you know that I’m currently offering my Web Content Review service at a discounted rate for a very limited time. Book your Web Content Review before the end of September, and you’ll get a report on the effectiveness of your web content for €350 instead of the regular price of €500.

Hurry though — it only applies to bookings made BEFORE the end of September.

Apr 062011
 

Screenshot of Web Content Consulting homepageQuick heads up that I’m using this blog mainly for personal writing / posts / rants etc. now, and posting business related topics over on my web content consulting business site.

Here are a few recent posts you might enjoy:

You’ll find plenty more good stuff over on the business blog. If you like what you see, please share it with your friends, colleagues and online connections, and don’t forget to stay tuned here for sundry bits and pieces on writing, wildlife and life in beautiful, if occasionally soggy West Cork.

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Feb 212011
 

Marketing visionary Seth Godin talks about how marketing is evolving to be less about peddling a message to the masses, and more about harnessing and channelling the power of “Tribes” through effective leadership.

Got to love TED… especially the TED Mobile iPhone app – perhaps the ultimate antidote to TK Max!

Seth’s book “Tribes” is still sitting in my to-read list – must fast-track it to the top.

Feb 092011
 

Play the Swarovski Optik Birding Game and WinIf you are a birding enthusiast this new online birding game by Swarovski Optilk is great fun, and a useful way to keep those ID skills finely honed.

It’s been developed to help promote the brand new Swarovski EL50 Swarovision, the latest addition to the thoroughbred Swarovski Optik binocular range.

There are currently three habitats to choose from – Lake Neusiedl in Austria (Swarovski Optiks’ back yard), Extremadura in Spain (where they’re officially launching the new bins) and Corpus Christi in Texas, USA.

I’ve tried the Austria and Spain ones and they’re great fun. Haven’t had the temerity to attempt the American one yet… know far too little about US birds (and European ones come to that).

With my online marketing hat on, it’s good to see a traditional high-end manufacturer in a niche area like speciality optics getting adventurous with online marketing like this, and harnessing it in a way that will really engage with its niche market of birders.

May 262010
 
Scale (negativo)

Image by fraunix via Flickr

I’ve been checking out this series of free online marketing workbooks from Dave Navarro’s “The Launch Coach” library.

Dave is a no-nonsense, cut the bull expert on turning what you do into a marketable, scaleable product that you can sell online.

What I particularly like about Dave’s stuff so far is the way he cuts through the online hype of more typical “web gurus” and delivers really valuable information right from the start.

One of the biggest problems with my online writing and consultancy business is the fact that it relies very much on direct input from me… and no matter how much I might wish for it, I’m simply not scalable. When I’m operating at capacity, that’s it – I can’t accept new business without letting go of something I’m already working on.

I’ve been thinking about how to change that business model a lot lately, and Dave’s Launch Coach Library, and regular product-launch related blog posts might be just the catalyst I need to take that crucial next step..

Why not Grab The Launch Coach Library workbooks for yourself? They’re well worth a read… and could make a real difference to your online business.

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Mar 012010
 

If things have gone a bit quiet here of late it’s because I’m busy working on a follow up book to Understanding Digital Marketing… another collaboration with my co-author Damian Ryan.

The new book… dubbed “The Best Digital Marketing Campaigns in the World – mastering the art of customer engagement”… is coming together nicely, but the deadline for delivery of the finished manuscript to our publishers Kogan Page is imminent.

So, it’s all hands on deck in a mad scramble to pull the everything together… and that means precious little time for anything else… including this blog, other websites, my various social media accounts and sundry other projects I have on the go. I will do my best to post the occasional update here over the coming month or so, but things are likely to be pretty frantic.

Dec 092009
 

Understanding Digital I’m working on a new book (a follow-up to Understanding Digital Marketing) that will be published by Kogan Page next year showcasing forty of the best digital marketing campaigns in the world.

We’re sourcing case studies from various places, and will feature a mixture of different online campaigns in the book, from award-winners to more obscure but successful campaigns from all sorts of businesses spanning a variety of industries.

We’re a bit short of time to truly crowdsource all the case studies for this edition – but we are looking for your nominations to help us identify truly exceptional examples of online marketing that we may miss through other channels.

You can use this form to submit your favourite campaign for consideration. We’ll let you know if it goes on to be featured in the book.

Thanks a million for your input.

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Nov 022009
 

Innocent smoothies latest campaign... innovative, but not all innocent!The girls love making up stories and writing them down. They’re forever scribbling in notebooks, on bits of paper, on the backs of envelopes… anywhere they can really. There are poems, short stories… even full-length children’s picture-books complete with accompanying illustrations, scattered all over the house. One of the twins has even set a career goal to become a writer and illustrator of children’s books when she grows up.

While it might be a bit early for that, I have to admit that some of the stories they come up with are surprisingly good, as long as you’re prepared to gloss over the spelling and grammar errors endemic to an eight-year-old’s writing. They’re entertaining, have a good balance of dialogue and narrative, compelling characters and even a workable plot. It’s fantastic to see the girls ready to engage with and explore written language at this age, but I guess making up stories is an intrinsic part of childhood, and writing those stories down is simply a natural progression of that.

For the last week or so they’ve been putting their love of stories to good use on the web, in an online competition being run by smoothie-maker, Innocent. The company has taken the classic paper and pencil game “consequences”, and adapted it for kids to play online. Traditionally the game involves writing a sentence on a piece of paper and passing it on to the next person. They then read it, and fold the paper over, hiding the original sentence before writing their own… and so on until the conclusion of the story. The web version Innocent has come up with is much simpler… and all the more ingenious for that.

Continue reading »

Nov 022009
 
creative minds

Image by lism. via Flickr

Only four days to go before Understanding Digital: CREATIVE, when Damian Ryan and I will be hosting four leading speakers in the online creative space at the National College of Ireland in Dublin.

The event is on Thursday 05 November at 4pm.

On the agenda we have:

  • Dave Birss, former creative head of Poke London, now Head of Digital with OgilvyOne in London.
  • Nick Suckley, Managing Partner of Agenda21 Digital.
  • Matt Butterworth, former Managing Partner, Founder and Digital Strategist with Folk Creative.
  • Robin Grant, Founder of We Are Social.
  • … and of course the co-authors of Understanding Digital Marketing: me and Damian!

That’s four award-winning digital creative thought-leaders and a couple of widely acclaimed online marketing authors ready to share the secrets of creative online marketing with YOU!

But that’s not all… there’s also a drinks reception afterwards courtesy of Design Week sponsors Bombay Sapphire!

The cost to tap into this extraordinary pool of digital marketing insight, including drinks and a valuable opportunity to network: just €50!

That has to be a bargain in anybody’s book….

So, what are you waiting for? Head on over to the Understanding Digital: CREATIVE site now to secure your place at what promises to be an amazing digital marketing event! And don’t forget to come over and say “hi” :-).

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Oct 102009
 

05 November 2009, National College of Ireland, Dublin @ 4pm, €50

Speakers at the Understanding Digital: CREATIVE event

Speakers at the Understanding Digital: CREATIVE event

Disclosure: Shameless self promotion to follow 😉

As most of you reading this probably know, last year, together with my co-author Damian Ryan, I had a book called “Understanding Digital Marketing: Marketing strategies for engaging the digital generation” published.

The book is doing well… and we signed contracts with our publisher, Kogan Page, last month for a follow-up book. This one will highlight the world’s best examples of online marketing. We’re very excited about it… but more about that nearer the time.

Creative online marketing is the key to better ROI

There’s no getting around it, online marketing is the key to maximising the return on investment from your marketing spend, but to do it effectively you have to get creative. Try new things, analyse the results, experiment, and use the unique measurability of online media to inform your decisions.

Do more of what works, stop doing what doesn’t, and never stop innovating.

Get creative with your online marketing… think outside the digital box… and you’ll reap the rewards. But where do you start?

Well, you could join us at the National College of Ireland in Dublin of the evening of the 5th of November for Understanding Digital: CREATIVE. We’re bringing four of the brightest creative minds in online marketing together to share their expertise with you as part of Design Week 2009, in association with ICAD and Results International Group.

Check out the event micro-site for more details and to book your place… see you there!

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