Feb 212011
 

Marketing visionary Seth Godin talks about how marketing is evolving to be less about peddling a message to the masses, and more about harnessing and channelling the power of “Tribes” through effective leadership.

Got to love TED… especially the TED Mobile iPhone app – perhaps the ultimate antidote to TK Max!

Seth’s book “Tribes” is still sitting in my to-read list – must fast-track it to the top.

Nov 112010
 
Ryanair Boeing 737-800 EI-DHF
Image by wicho via Flickr

Cheap flights aren’t always all they’re cracked up to be. If you’ve flown with a budget airline recently you’ll know what I mean.

Hidden costs for everything soon push the price way above the quoted rate. Airport taxes and charges, baggage charges, surreptitious insurance opt-ins, credit card charges that somehow apply “per passenger” even though you’re only making ONE transaction… the list goes on and on.

I could write an exhaustive post on it all… but it’s pretty much encapsulated in this video.. which I’m sure you’ll find much more entertaining:

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