If you are a birding enthusiast this new online birding game by Swarovski Optilk is great fun, and a useful way to keep those ID skills finely honed.
It’s been developed to help promote the brand new Swarovski EL50 Swarovision, the latest addition to the thoroughbred Swarovski Optik binocular range.
There are currently three habitats to choose from – Lake Neusiedl in Austria (Swarovski Optiks’ back yard), Extremadura in Spain (where they’re officially launching the new bins) and Corpus Christi in Texas, USA.
I’ve tried the Austria and Spain ones and they’re great fun. Haven’t had the temerity to attempt the American one yet… know far too little about US birds (and European ones come to that).
With my online marketing hat on, it’s good to see a traditional high-end manufacturer in a niche area like speciality optics getting adventurous with online marketing like this, and harnessing it in a way that will really engage with its niche market of birders.