Flood waters submerge a West Cork road during November's floods

Best wishes and condolences to everyone in West Cork, Cork City and further afield whose homes and businesses were affected by the recent flooding….

In Ireland we don’t do climatic extremes very well.

Maybe it’s the inevitable consequence of a climate that consistently under delivers. We don’t get long, baking hot droughts, we don’t get bone-chillingly cold winters with lots of snow and ice, we don’t get anything extreme on the weather front, really… just a perpetually dreary middle ground.

As a result we’re rubbish when it comes to dealing with weather-related problems. In the summer we moan about the rain, but on the (very) rare occasions when the sun does shine for more than a few days the council starts running out of water. If it has the temerity to snow the entire country grinds to a shuddering halt until things thaw out again, and anything more than a stiff breeze has us running indoors to take refuge from falling trees.

But if there was one type of weather you’d expect the Irish to cope well with it would be rain. If Ireland had an official national weather, then rain would be it! And yet here, too, we fail miserably at the faintest whiff of extremity.

Last week it rained hard for a few days, and highlighted just how flimsy our drainage systems, flood defences and coping mechanisms really are. Huge swathes of West Cork and a substantial chunk of Cork City sank beneath the rising flood waters, thousands of homes were damaged, hundreds of vehicles stranded and countless commuters failed to make it home to their families.

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Fresh vegetables are common in a healthy diet.

Image via Wikipedia

The girls came off the school bus beaming from ear-to-ear, waving little booklets at us and talking nineteen-to-the-dozen.

Their conversation… if you can call a one-directional avalanche of competing phrases tumbling from three over-excited youngsters a conversation… revolved around fruit and veg. School was introducing a new programme called Food Dudes and they explained that for the next sixteen days they would be trying different fresh fruit and veg in school, and getting “prizes” for eating it. Sure enough, the next day they came home having tried some cucumber (no challenge there then… the girls love cucumber, and regularly devour vast quantities of the stuff), and eager to show us their food dude trinket.

To date they’ve collected a wrist-band watch, a plastic drink bottle, fridge magnets, a pencil case, a pedometer, a rubber (eraser), twirly straws and other bits of paraphernalia for trying an assortment of fresh foods. They’re also keeping a food diary detailing all of the fruit and veg varieties they eat at home and at school every day for the sixteen days — which they’ve stuck on the fridge using their Food Dudes fridge magnets and fill in diligently every evening before bed.

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Carbon dioxide

Image via Wikipedia

Global warming… or climate change as I prefer to call it (given that there’s been scant evidence of any actual "warming" going on in Ireland over the last few summers), is a serious issue for sure. But am I the only one worried by a recent spate of publicity that’s painting carbon dioxide (CO2) as a noxious chemical we need to eradicate?

One TV ad that targets children and parents is particularly disturbing, not because it deals with the sobering subject of climate change… but because it’s built around misinformation and blatant scaremongering. The ad I’m talking about shows a father reading a bedtime story to a little girl… a dreadful story about how the nasty CO2 monster, growing ever larger, is wreaking havoc with the climate and killing the planet. If you haven’t seen it you’ll find it below.

 

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“If you put a silk dress on a goat .... well, ...

Image by turtlemom4bacon via Flickr

Halloween is supposed to be scary. Goblins, ghouls and horrible little monsters looking for trick-or-treat goodies come with the territory. Goats… not so much.

But let’s rewind a little.

We’d been out to tackle the "spooky" Halloween Trail at Lisselan Estate just outside Clonakilty. The girls had a great time tearing around the gardens solving solving the riddles on their age-tailored clue-sheets. It was a fiver each for the children to take part in the Halloween Trail, which included a lucky-dip prize and a trick-or-treat goody bag each on completion. For once things were as they should be… refreshingly, Lisselan had opted not to charge anything for the accompanying adults.

Why is it that so many places insist on charging top whack for parents to get in to what are patently child orientated attractions? The attractions usually have zero appeal for adults, and if all you’re there for is to keep an eye on the kids, who have paid for their tickets, then I don’t really see why you should have to pay for the privilege.

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Innocent smoothies latest campaign... innovative, but not all innocent!The girls love making up stories and writing them down. They’re forever scribbling in notebooks, on bits of paper, on the backs of envelopes… anywhere they can really. There are poems, short stories… even full-length children’s picture-books complete with accompanying illustrations, scattered all over the house. One of the twins has even set a career goal to become a writer and illustrator of children’s books when she grows up.

While it might be a bit early for that, I have to admit that some of the stories they come up with are surprisingly good, as long as you’re prepared to gloss over the spelling and grammar errors endemic to an eight-year-old’s writing. They’re entertaining, have a good balance of dialogue and narrative, compelling characters and even a workable plot. It’s fantastic to see the girls ready to engage with and explore written language at this age, but I guess making up stories is an intrinsic part of childhood, and writing those stories down is simply a natural progression of that.

For the last week or so they’ve been putting their love of stories to good use on the web, in an online competition being run by smoothie-maker, Innocent. The company has taken the classic paper and pencil game “consequences”, and adapted it for kids to play online. Traditionally the game involves writing a sentence on a piece of paper and passing it on to the next person. They then read it, and fold the paper over, hiding the original sentence before writing their own… and so on until the conclusion of the story. The web version Innocent has come up with is much simpler… and all the more ingenious for that.

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creative minds

Image by lism. via Flickr

Only four days to go before Understanding Digital: CREATIVE, when Damian Ryan and I will be hosting four leading speakers in the online creative space at the National College of Ireland in Dublin.

The event is on Thursday 05 November at 4pm.

On the agenda we have:

  • Dave Birss, former creative head of Poke London, now Head of Digital with OgilvyOne in London.
  • Nick Suckley, Managing Partner of Agenda21 Digital.
  • Matt Butterworth, former Managing Partner, Founder and Digital Strategist with Folk Creative.
  • Robin Grant, Founder of We Are Social.
  • … and of course the co-authors of Understanding Digital Marketing: me and Damian!

That’s four award-winning digital creative thought-leaders and a couple of widely acclaimed online marketing authors ready to share the secrets of creative online marketing with YOU!

But that’s not all… there’s also a drinks reception afterwards courtesy of Design Week sponsors Bombay Sapphire!

The cost to tap into this extraordinary pool of digital marketing insight, including drinks and a valuable opportunity to network: just €50!

That has to be a bargain in anybody’s book….

So, what are you waiting for? Head on over to the Understanding Digital: CREATIVE site now to secure your place at what promises to be an amazing digital marketing event! And don’t forget to come over and say “hi” :-) .

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