Push -- forget the movie, this is the real thing!

I’ve written about the Tuesday Push before.

It’s a great idea — and a wonderful way to harness the collective influence of passionate and motivated people. The fortnightly “push” is all about bringing truly worthwhile Irish companies and concepts to a much wider online audience, and is the brainchild of Irish Web Awards and Irish Blog Awards organiser  Damien Mulley, of Mulley Communications (Mulley, you have far too broad a web presence man… my mouse finger is worn out with all the linking).

The Tuesday Push isn’t about pimping a product or service for the sake of it, or about garnering links for search engine mojo — although it certainly won’t hurt in that regard. No, it’s about prompting individual bloggers to feature a company, product or service they genuinely believe in, and encouraging them to do so in a coordinated way that maximises impact and exposure.

There’s no compulsion, other than the desire to promote something genuinely outstanding, and everyone is free to decide whether to “push” the nominee or not in any given fortnight.

You can find more about the Tuesday Push on the associated blog, where you can  also request a “push” for your own company, product or service.

You’ll find Damien’s take on it here, and don’t forget to follow @TuesdayPush on Twitter to keep up to date.

You might also want to check out some of the previously featured recipients of the Tuesday Push. There are some great companies and great ideas there that are well worth following.