Your mobile: revealing more than you think?
Calvin posted this on Mar 12th 2008 at 23:48 under Business, Computing, Digital Marketing, Internet, Technology, mobile
I’ve just posted a piece about “Reality Mining” on my digital marketing blog. From a marketing perspective it opens up all sorts of options. From a consumer and privacy point of view, I don’t know….
I’m not really comfortable with the concept that my phone will be better than my friends and family at diagnosing depression.
How about the fact that using data from your mobile analysts will be able to predict exactly who you’re going to meet, and even on which day of the week you’re going to meet them.
Yikes!
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