Tom Raferty of “Tom Referty’s Social Media” has just set up a new blog to explore green issues. He ran a competition on his blog to suggest a domain and ended up choosing lowerfootprint.com — which was one of my offerings.

Tom passed on a Fire Eagle invitation (thanks Tom) for the winning suggestion. Fire Eagle is Yahoo’s new geographically aware platform that, in theory, will let other applications “know” where in the world you are at any given time, allowing them to tailor their services accordingly. I’ve signed up, but so far there’s no user-level application for the technology… although I see there are a few things in the pipeline. I’ll write more when there’s something to report.

Meanwhile I’d like to wish Tom all the best with his new venture. The more we can all do to bring the issues surrounding climate change to a mainstream audience, the better. Check it out, subscribe to the RSS feed, comment, encourage debate, spread the word, raise awareness.

Businesses are slowly coming around to the fact that they need to become more ecologically responsible — and the greener application of technology certainly has a big huge role to play in that transition. At present jury’s still out on how many are doing it for ethical/environmental reasons and how many are simply jumping on the eco-PR bandwagon — but the fact that they’re doing it at all is, I suppose, a step in the right direction.

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