Published in the WOW! supplement of the Evening Echo 05/09/2007

I’m shocked. Not just shocked, but a little bit angry, bewildered and confused too. The reason: I’ve just read that four out of every 10 primary school children in Ireland are allowed to travel in the car without buckling up their seatbelts. That’s almost half!

This startling revelation comes in the official “Annual Survey of Seatbelt Wearing” which found that just 64% of primary school children are safely fastened in when they travel by car.

What are their parents thinking…? More to the point, are they thinking at all?

The head of the Road Safety Authority, Noel Brett, doesn’t go far enough when he describes parents who don’t make sure their children’s seatbelts are fastened as “reckless”. Every time they do so they’re putting their child’s life in danger, and that’s downright criminal!

“Every day in this country, almost two out of every five parents put their children at risk by not strapping them into the back seat of the car,” said Brett. “Parents are prepared to gamble a lifetime of grief for a hassle-free journey.” But where’s the hassle in tying a seatbelt? How will letting a child sit in the back of the car without a belt make the journey any easier for their parents? It makes no sense.

This topic carries particular resonance for me at the moment. Just two months ago we were involved in a car accident in France. We all walked away – thanks largely to the fact that we were wearing our seatbelts. I shudder to think what might have happened had all the girls not been safely strapped in.

Apparently, in the wake of this most recent survey the Garda Traffic Corps has announced a “zero tolerance” approach to not wearing seatbelts. Instead of the standard caution, gardai will now issue a fixed penalty notice and penalty points as a matter of course. And not before time, it would seem.

The survey also revealed that only 69% of women and just 52% of men routinely buckle up when they get in the car… which, given the carnage on our roads, is a woeful statistic. It seems that on the roads, like everywhere else, a significant portion of the Irish population are only prepared to play by the rules if somebody’s breathing down their neck to enforce them. Basically if they think they can get away with something, they will – regardless of the consequences. It’s a dangerous game – the mounting fatalities on our roads are ample testament to that.

It’s one thing for an adult travelling alone to choose not to fasten their seatbelt. However foolish, their decision is only likely to impact their own safety. Parents though have a much broader spectrum of responsibility. It’s our job to protect our children; to keep them safe. No matter which way you look at it, choosing not to fasten your child’s seatbelt amounts to wilfully putting them in harms way. It goes against every instinct of parenthood – and yet outside every primary school in the country you’ll see examples of it happening, day in, day out.

You wouldn’t let your children go off with a stranger, you wouldn’t leave them alone on a crowded street and you wouldn’t let them play with matches. So for goodness sake, make sure they belt up before you drive off! If you don’t, and the worst happens, you’ll never be able to forgive yourself.

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Published in the Career Moves section of the Evening Echo on 04/09/2007

Fast, convenient, always on internet access – there’s nothing like it.

Seriously… if you live or work in rural Ireland there’s literally nothing like it. Down here in West Cork the availability of broadband is patchy at best. Although I live within a stones throw of three major West Cork towns (Clanakilty, Skibbereen and Dunmanway are all between 10 and 15 miles away), and only a mile off the main N71 route, fast, always on internet access remains little more than a pipe-dream.

I’ve spoken to an array of operators,  and it’s always the same old story – “it’s coming soon”… and has been for the last four years!

I’ve tried everything: ADSL (broadband through the phone line), but the local exchange hasn’t been enabled by eircom yet, and apparently I’m just out of range anyway; fixed wireless is available in the area, but it seems I’m in one of the many “blackspots” that litter West Cork; and finally mobile broadband, I’ve tried offerings from both O2 and Vodafone now, both of which work brilliantly if I hop in the car and drive into town, but slow to a veritable crawl when I’m in the home office… so no luck.

The only other option is satellite – but that’s not really broadband. It’s only one way, for a start, and you still have to be connected via a dial-up connection at the same time – which means paying for internet access twice.

Until recently not having broadband has been a frustrating, but manageable inconvenience. This year, however, it’s really starting to affect my ability to work effectively. I can’t help wondering how many other people and small businesses out there are really feeling the pinch of what still seems to be an incredibly lacklustre broadband roll-out for rural Ireland.

The internet has become an indispensable business and learning tool, both for accessing information and as a potential route to an enormous international market for Irish products and services. While it’s true that we have more choice than ever before in terms of broadband service providers, and more competitive prices, availability of access in rural areas remains very patchy.

Lack of broadband availability in rural areas is still hindering the participation of a large chunk of Ireland’s SME community in the global e-business revolution. Providing a universal broadband solution for all of Ireland’s homes and businesses may well be technically challenging, but it’s a challenge that, as a nation, we urgently need to rise to.

If the government is serious in its commitment to make Ireland a significant and competitive player in the global knowledge economy, it’s time for it to put its money where its mouth is and prioritise broadband roll-out to rural areas.

By leaving rural businesses and communities stuck in the Internet doldrums, we’re failing to tap in to the massive pool of talent, experience, ideas and innovation that exists outside of our major towns and cities. That’s hurting rural economies, hurting local businesses and jobs, and, perhaps most significantly of all, holding back Ireland’s transition into a truly competitive knowledge-based economy.

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