Published in the Career Moves section of the Evening Echo on 27/08/2007

They say that talk is cheap, but depending on the words you choose it can also be either priceless, or incredibly costly.

Communication in general is a very positive thing. Our ability to convey complex ideas and express our thoughts in a clear and concise way is part of what sets us apart from the creatures we share this planet with. The words we use have the potential to do incredible good – but they also have the power to do incalculable harm.

Words by themselves, of course – like the garden shears sitting in your shed – are just tools, neither intrinsically good nor bad. It’s the people who wield them that make the difference. Use those shears to trim your garden hedge and you have an effective tool that’s generating positive results for all concerned; try and decapitate your neighbour after an altercation over who’s hedge it is, and suddenly they become  a lethal weapon. It’s the same thing with the words you choose to use every day, at home, at work and at play.

How many of us really think about the consequences of what we have to say? Is it accurate, is it really adding value to our own lives or to those of others? Could our words be taken out of context and misconstrued?

In this technological age we use words more than ever, face-to-face, in telephone conversations, e-mails, text messages, instant messages, online forums and live chats. It’s easy to forget that every word we utter through all of these media can have a lasting, and not always foreseen impact on both ourselves and on the people around us.

Human beings are curious creatures by nature. We love knowing things that other people don’t know. We’re also notoriously bad at keeping secrets – and as a general rule can’t wait to pass the news we’ve gleaned on to others.  Of course, once we’ve told them we no longer know more than they do, so we start digging for some other priceless nugget of information. And so the cycle continues.

The problem with all of this is that most of the information we acquire through the grapevine tends to be rumour, hearsay and conjecture – incomplete at best and complete fabrication at worst. Yet we’re willing to peddle it as gospel to anyone who cares to listen.

Chit chatting with the neighbours over the size of the Murphy’s new extension is one thing – idle gossip about colleagues or events at work is quite another. At work perpetuating equivocations and half-truths can do untold, and quite often unintended, damage to your career and to those of others. It can demoralise teams, impact work efficiency, and ultimately undermine an organisation’s ability to compete, putting jobs at risk.  At work, more than anywhere, it makes sense to engage the grey matter before uttering, writing or typing anything.

Ask yourself if what you’re communicating is clear, concise and accurate? Do you need to say it at all? Could your message be diluted, or even misconstrued entirely by your intended audience?

When wielding words you’re literally handling one of the most powerful forces on the planet. Used positively they can perform miracles, but use them carelessly and they have the potential to do untold damage.

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Published in the WOW! supplement of the Evening Echo 22/08/2007

The Australians are brilliant at coming up with slogans. They’re full of unambiguous one-liners that really cut to the chase.
Forget subtlety and nuance – Aussie ads tell it like it is. It’s not so much a case of caressing your sensibilities and appealing to your senses – more of slapping you around the face until you take notice. Years ago, before having the children, we lived in Sydney for a while. At the time the Aussies were running a drink driving awareness campaign; the slogan simply said “If you drink and drive, you’re a bloody idiot”.

This direct approach can be particularly effective – although the Australians are inclined to cross the line. For instance, when we were there the political opposition party’s slogan was “Keep the b*****ds honest” – a phrase referring, of course, to the right honourable members of the government.

While I’m not advocating that Irish organisations should necessarily emulate their Australian counterparts, there is something refreshingly honest about their approach. People see through all the “clever” advertising that’s rife today, they’re sick of it, and I think consumers would welcome a slightly more open and direct approach.

Direct, of course, doesn’t always mean accurate. For instance, another Aussie TV ad of the time proclaimed the banana as “nature’s wonder fruit”. It showed a smoothie maker being filled with an assortment of fruit, which then whizzed together only for a bright yellow banana to emerge from the other end. Simple, direct and effective… but not accurate.

Banana’s are great – but there’s a fruit much more worthy of the “wonder fruit” title.

The humble tomato is something that’s so ubiquitous we’re in danger of taking it for granted, and yet it’s packed with an array of amazing properties that make it a real super-food. For a start, the red skin colour comes from an amazingly powerful anti-oxidant called lycopene. Tomatoes are packed with it, and it does all sorts of good things. What’s more, lycopene absorption actually improves with cooking – so putting tomatoes into your sauces, soups and stews is not just tasty, it’s highly beneficial. The bright red wonder fruit is also high in vitamins A and C, and is packed with fibre – making it an all round winner in the nutrition stakes.

One of the best things about tomatoes is that, unlike bananas (unless you have a humongous greenhouse handy), you can grow your own right here in Ireland. I was reading recently that a pack of seeds costing roughly €3 will produce around 50 plants, which will yield a staggering 2,000 or so home-grown tomatoes. How’s that for value for money?

Growing tomatoes isn’t as difficult as you might think. You don’t need a greenhouse (although if you have one you’ll enjoy ripe fruit earlier). The seeds are easy to germinate in spring on any handy sunny windowsill – then transplanted outside when they’re strong enough. Just make sure you feed and water them regularly and hey presto: tomatoes!

It’s something the children love getting involved with too: they help to transplant the young plants, and throughout the season help with watering, feeding pruning duties. The highlight, of course, is collecting the luscious ripe fruit at the end of the summer.

There’s absolutely no comparison between home-grown tomatoes and the anaemic, watery excuse for the fruit that you pick up at the supermarket. The wonderfully intense, sweet flavour explodes in your mouth – they’re fantastic, raw or cooked. By far the best testament to the superior taste of home-grown tomatoes is the fact that the girls love eating them straight from the vine. When it comes to shop-bought tomatoes they’re indifferent at best.

So all hail the humble tomato – nature’s true wonder fruit!

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