Just a quick post today — it’s my better half’s birthday and my keyboard time is being rationed.

So, you want to write your own business or advertising copy…? My advice, perhaps unsurprisingly, is don’t. Hire a professional copywriter instead. It may cost a bit more up front, but you’ll get much better end results.

That said, if you can’t afford to hire a pro, or just want to have a crack at it yourself, here are a couple of links to help you on your way.

Copywriting for non-writers — some useful hints and tips from About.com on writing more effective copy

Writing for the web — usit.com’s guide to how users read on the web, and tips on how to write for them

That’s all for now. I’ll post a few more useful links, and some of my own hints and tips here soon. Best of luck with your next writing project… and remember, if it all goes belly-up you can always drop me a line….

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