Archive for March, 2007

Ghostwriter: putting your best ideas into words

Have you ever had a great idea but struggled to put it into words?

Whether it’s a book about your life, a non-fiction book based on your area of expertise, that novel that’s lurking deep inside, or even a series of articles to help promote your business, a ghostwriter will take your ideas, anecdotes, facts and figures and craft them into a professionally written, publishable piece of work.

So what is a ghostwriter?

Simply, a ghostwriter is a writer hired to produce a piece of work on behalf of another person who’s name will appear on that work. Ghostwriters are used all the time — from writing celebrity “autobiographies” to business articles for magazines that busy executives don’t have the time or writing talent to produce for themselves.

A ghostwriter’s name doesn’t usually appear on the finished work — although there are exceptions. Where high-profile journalists have ghost-written a celebrity “autobiography”, for instance, you might see the journalist credited as a co-author in much smaller print.

How does it work?

Typically the client approaches the writer about a particular writing project — although this sometimes happens the other way around if a ghostwriter spots a particularly marketable opportunity. They agree a fee for the work based either on a flat fee for writing the work, a share of royalties from sale of the completed work or sometimes a combination of the two.

Then the client provides the information (interviews, anecdotes, thoughts and ideas, documentation, facts and figures, etc.) and the ghostwriter collates it all and writes the finished work. Depending on the terms of the agreement the ghostwriter may also work with the client to find a publisher for the work.

Online ghostwriting

Ghostwriting isn’t confined to the print media — there are also ghostwriters hard at work online, churning out content for other authors. It’s a way for busy people to raise their profile and keep their websites, blogs and newsletters full of interesting, informative and entertaining content without having to do it all themselves.

If you’re a an experienced and talented writer ghostwriting can be a great way to supplement your own writing. If you’re a busy person with a story to tell, then hiring a ghostwriter could be the answer to your problem.

Need a ghostwriter for your writing project? Drop me a line…

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Meetings — the ultimate time waster or a valuable business tool?

As a freelance commercial writer I work with clients all over Ireland, and indeed around the globe, without ever meeting them face to face. Modern communications technology makes it possible for me to to do all the research I need, and to communicate with my clients efficiently and effectively without ever leaving my office.

So the question is are meetings really necessary? And from my experience the short answer to that is no.

In the business world an inordinate amount of time and money is wasted travelling to and attending unnecessary meetings. But here’s the thing… in Ireland most people are used to operating within a business culture where meetings are de rigueur. Completing a project with somebody without meeting face-to-face requires a paradigm shift, and some people are uncomfortable with that.

The bottom line is that for independent contractors providing a service meetings will be necessary as long as clients deem them necessary… but before deciding to meet consider the following:

  • What is the objective of the meeting — what do all of the stakeholders want out of it?
  • How much time and resources will be tied up in the meeting (think about all of the people who will be attending, and ask yourselves if a meeting really represents the most effective investment of their time)?
  • Could the objectives of the meeting be more efficiently met through other forms of communication?

If a meeting really is necessary try and make it as effective as possible by:

  • Having a clearly defined agenda before the meeting starts… and sticking to it.
  • Keeping it brief.
  • Limit the number of attendees at the meeting — the more people involved the less effective the decision-making process tends to be.
  • Agree clear actions based on the points covered in the meeting and confirm them later by e-mail.
  • Suggest potential alternative for the future… like conference calling, web conferencing, e-mail, instant messaging, etc..

The truth is that in most cases the time you spend in meetings could be used more effectively, allowing you to deliver more value to your clients. The trick, of course, is trying to convince your clients of that fact!

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A man’s work is never done!

Published in the WOW! supplement of the Evening Echo 28/03/2007

Peace and quiet is a commodity conspicuous by its absence with children around. Lazy weekend mornings with a pot of coffee and the newspaper become a thing of the past: a vaguely recalled pleasure in a fog of perpetual commotion.

Every now and then though peace descends on our house, and it’s blissful. Take this weekend for instance. The girls had a few days off school at the end of the week, and Nana and Granddad invited them to their house “on their holidays”. I got up this morning and took a leisurely shower, for once without belligerent demands for breakfast ringing in my ears. I got dressed, made an unhurried cup of coffee for myself and sat down to enjoy it as I listened to the birds singing outside. It was wonderful!

Then I made some scrambled eggs for both of us, and instead of the usual mad dash to make school lunches and get the girls ready for the bus we sat down and enjoyed a civilised adult conversation over breakfast. It served as a poignant reminder that there is an alternative to the mayhem that surrounds young children, and that occasionally taking things a bit easier is a good thing.

I savoured the moment, knowing that it couldn’t last.

When the children are away I see it as a time to make the most of the peace, to enjoy the simple little things we don’t get to do with them around. My wife, ever the pragmatist, views it as a golden opportunity to tackle all those jobs that are difficult to get done with the kids underfoot.

We live in an old house, so believe me, there are plenty of those jobs to be found. I’d been on notice for most of the week that, at least for part of the time that the girls were away, DIY Dad was going to have to make an appearance.

I suppose there must be something on this earth that I despise more than DIY, but for the life of me I can’t think what it is. I hate everything about it: measuring, marking, drilling, cutting, painting, buying materials… there’s nothing good about it. Except, perhaps, buying new power tools. Not using the tools, you understand, just buying them. Shopping for anything with a plug, batteries or a petrol motor is always good. Don’t ask me why… it’s a male thing.

After breakfast I dragged my reluctant carcass away from the table and dutifully fixed a few ill-fitting shelves to various bits of old furniture. Once I’ve finished writing this column I’ll tackle whatever jobs the Project Manager has lined up for this afternoon.

I’ll also try not to grumble too much, but it’s difficult. There’s something about DIY that gets under my skin. It doesn’t matter what the project is, or how good a mood I’m in before I start, as soon I pick up the tape measure or grab a paintbrush a black cloud descends over me. I become a grumpy, obnoxious, lumbering thing that scowls at everything and curses its way through the chore at hand. I’m really trying to snap out of it, but it seems to be hard-coded into my DNA.

That said, I think my wife’s perseverance is finally paying off. Now when I eventually get around to doing things around the house the results are starting to border on the acceptable. While I don’t think I’ll ever enjoy DIY, I’ve started to at least take some satisfaction from a job well done. For me that represents real progress!

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Blogging for business

Blogging as a business marketing tool is on the increase, and it’s easy to see why. It offers organisations an effective way to reveal a more personal side of their business to their customers, prospects, suppliers and staff.

The best Blogs are conversational in style, and encourage interaction through comment and discussion. Your blog will help your business to build a rapport with your target audience, and give you the opportunity to gain valuable insight into what makes them tick. They’re also a fantastic way to drive more traffic to your main website, highlight your expertise in a particular area, build brand awareness and position yourself as a market leader.

So where do you start?

Initially you could try setting up a hosted blog a service like Blogger WordPress or Typepad (Blogger and Wordpress are free, while Typepad offers a 30 day free trial). You can have your blog up-and-running in minutes.

If you want more control over your blog, you may want to consider hosting it on your own webserver, and there is plenty of blogging software — both free open source options and commercial offerings — that let you do just that.

To test-drive some of the open source (as in free) options check out OpenSourceCMS.com which lets you play with a huge variety of open source software to find out what works for you. You’ll find blogging software under “Blogs” in the CMS Demo menu on the left nav. I have this blog running on my web hosting account alongside my other websites CJ Writing, Image Invitations and Reenascreena.com. It uses the free, open source Wordpress blogging platform, which was an absolute doddle to install and use.

Whatever platform you choose to use for your business blog, here are a few things to bear in mind:

  • Update your blog regularly — unless you provide fresh, topical content both your readers and search engines will rapidly grow tired of your blog. Make blogging part of your daily or weekly routine.
  • Give your blog a focus — decide what your blog will be about, make it relevant to your business and to your readers, and make sure its a subject that you’re interested in, or even better, passionate about. That passion will shine through in your posts and you’ll attract more readers and more inward link that will help promote your blog’s search engine ranking.
  • Don’t make it too formal – unlike a lot of business writing, your blog should be personal, and written in a conversational style that connects with your readers. Steer clear of business or technical jargon, and try and write the way you’d speak to a friend. Blogging is about building up a rapport with your audience, and you won’t do that with formal, stuffy or overly verbose language.
  • Keep it varied — although your blog needs to have a particular focus, try and vary the topics you cover within that broader subject area. People don’t generally want to read about the same thing over and over again.
  • Have fun – if you enjoy writing your blog, chances are that people will enjoy reading it.

Blogs are becoming a serious and very effective business tool. If you have a business, and want to maximise the effectiveness of your online presence, you should seriously consider setting up your own blog.

If you need help with setting up a blog for your business, or with writing regular, entertaining, targeted blog posts to keep your readers coming back for more then get in touch.

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A tale of two princes

Published in the WOW! supplement of the Evening Echo 21/03/2007

It’s not often that I find myself agreeing with the stance of religious organisations, but it does happen occasionally.

It happened today, when I heard about a hair-brained scheme to introduce books promoting gay relationships to primary school children in England. I have to say that on that score I’m firmly in the same camp as the Christian and Muslim leaders who are opposed to it. Perhaps not for the same reasons, but opposed to it nonetheless.

One of the books is a fairytale, imaginatively entitled “King & King”. It tells the tale of a young prince whose mother, the queen, is anxious for her son to marry. She introduces him to a series of beautiful princesses, but he doesn’t fall in love with any of them. Instead, the brother of one of the princesses catches his eye. The two princes fall madly in love, marry and become two kings who rule side by side and live happily ever after.

Sweet story – but not necessarily what I want my children to be reading in primary school. Not, I hasten to add, out of any sort homophobic prejudice. I’m all for promoting acceptance and letting consenting adults get on with whatever takes their fancy… within reason. I just don’t think it’s an issue that needs to be rammed down the throats of young children.

Sexuality and relationships are inherently complex issues, and while there’s certainly nothing wrong with varying sexual orientation, I don’t feel that children of primary school age are equipped to handle those sorts of issues. Princes marrying princes, princesses with two mummies and King’s who deep down feel they might really be queens: it all just muddies the waters at a time when what children are really looking for is clarity.

In primary school children are laying the foundations on which future learning will be based. They’re acquiring the information that provides a point of reference: a yardstick against which they can measure and make sense of the world around them. For that they need clarity.

Advocates of this scheme say that the books are necessary in order to make homosexuality seem normal to children. My question is why on earth would we want to do that? When it comes to human relationships and sexuality, then surely the baseline for our children should be the heterosexual model upon which the survival of our species depends. Or am I missing something?

Going back to our original fairytale, the two princes may well have married and lived happily ever after, but with no heir to continue the royal bloodline the monarchy itself was doomed. Not, perhaps, the ideal model to promote as the norm to our young children.

At the moment this controversial pilot scheme involves just fourteen schools and one local authority in England. However it is backed by teaching unions, and could potentially be rolled out to more schools over time. For once Christian and Muslim leaders in Britain are in complete agreement, with both groups condemning the scheme as contrary to their religious teachings.

Here in Ireland, while I do have issues with some reading material the girls bring home from school, I don’t think this particular concern will rear it’s head any time soon. While the church’s influence here may well be on the wane, somehow I doubt that “King & King” or its like will appear on the Irish curriculum any time soon.

Read about this story on the The Daily Mail and The Observer websites.

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The lazy person’s guide to lowering carbon emissions

DO AS LITTLE AS POSSIBLE!

That’s right — put your feet up and relax… the more often the better.

Why? Because when you’re dashing about exerting yourself you consume more energy, and that means your body is emitting more of the “dreaded CO2 that’s driving climate change and is set to end life as we know it.

Every living thing on the planet emits carbon dioxide. With around 6½ billion of us in the world, if we all sat back and took life just a little bit easier can you imagine how much we’d reduce our global CO2 emissions by?

Before anyone takes this too seriously (and believe me, some people out there will) let me point out that it’s meant to be tongue-in-cheek. Still, you have to admit it’s a pretty good excuse to roll out the next time your caught putting your feet up, beer in one hand, TV remote in the other.

“No, honestly darling, I’m doing my bit to help combat climate change. “

Of course, the really burning question is this: if we do nothing often enough can we trade the “carbon credits” we accrue through our inactivity to industry for cold, hard currency….?

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Writing tools: your office… to go!

For the last year or so I’ve been using portable versions of popular open source software applications installed on a USB Flash drive. It’s brilliant! I just plug the flash drive into any Windows PC, anywhere and I have instant access to my e-mail client (Mozilla Thunderbird), web browser (Mozilla Firefox), office suite (OpenOffice.org), FTP Client (FileZilla) and much, much more. It’s like being in my own office… only not.

Now these portable applications have been bundled into a Portable Apps Suite that’s simple to install on any removable drive, and provides a handy launcher in the Windows taskbar that gives you easy access to all of your portable applications.

It’s the perfect solution for a writer on the go.

I can carry all of my current work, and the applications I need to work on it, around with me on my USB flash drive. I’m always ready to meet that deadline, no matter where I find myself!

What’s more I have all my browser bookmarks, saved passwords, e-mail and account settings ready to go. No more remembering addresses, login details or struggling with awkward webmail interfaces.

And because they’re all open source applications I have no software licensing headaches.

Give Portable Apps a try, and pretty soon I bet you’ll be wondering how you managed without them!

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ScribeFire add-on for Firefox makes blogging a breeze

Maintaining this blog just got a lot easier thanks to a neat little Firefox add-on called ScribeFire by Performancing software.

It’s a free, full-featured blog editor that integrates seamlessly with Mozilla’s outstanding browser Firefox.

Screenshot of ScribeFire in action while writing this post….

Basically it adds a little icon to the bottom corner that pops up a WISYWIG blog editor in the bottom half of the Firefox browser window. It lets you write and edit your blog posts whenever and wherever you want, while you continue to surf the web in the top half of the browser. You can even fire it up offline and write posts for submission to your blog later on.

It can handle multiple blogs, works with all popular blogging platforms and is a piece of cake to use.

Best of all, like Firefox it’s completely free.

Give it a try… it makes it so much easier to keep your blogs up-to-date.

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So you want to write your own copy?

Just a quick post today — it’s my better half’s birthday and my keyboard time is being rationed.

So, you want to write your own business or advertising copy…? My advice, perhaps unsurprisingly, is don’t. Hire a professional copywriter instead. It may cost a bit more up front, but you’ll get much better end results.

That said, if you can’t afford to hire a pro, or just want to have a crack at it yourself, here are a couple of links to help you on your way.

Copywriting for non-writers — some useful hints and tips from About.com on writing more effective copy

Writing for the web — usit.com’s guide to how users read on the web, and tips on how to write for them

That’s all for now. I’ll post a few more useful links, and some of my own hints and tips here soon. Best of luck with your next writing project… and remember, if it all goes belly-up you can always drop me a line….

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Images of Irish Nature, by Mike Brown

If I ask you to picture some of the world’s great wildernesses chances are that your mind will conjure exotic pictures of the African savannah, the icy polar tundra, lush tropical rainforests or any of a host of far-flung ecosystems that feature regularly on our TV screens.

Compared to these wildlife Meccas, it’s easy to dismiss our little island in the north-east Atlantic as practically insignificant. But to do so would be a mistake. Getting your wildlife fix from the television is no substitute for getting up close and personal with the real thing. Nothing quite compares with getting out into the open and experiencing the wonder of nature first hand.

While Ireland may lack the high levels of biodiversity and some of the more dramatic signature species of more exotic, our mix of flora, fauna and habitat is no less unique, every bit as fascinating and, perhaps most importantly, infinitely more accessible. In fact, our wild habitats, plants and creatures are a living, breathing part of our national heritage – and that makes them more significant to us than those found in far off lands.

Anyone out there who doubts that Ireland’s wilderness can be as dramatic, varied and beautiful as anywhere else in the world should take a look at “Images of Irish Nature”, a new book by renowned West Cork wildlife photographer Mike Brown. It’s a publication that unequivocally celebrates the wonder of Ireland’s wild places, plants and animals.

The photography is, quite simply, superb. But then you’d expect nothing less from a photographer of Mike Brown’s calibre (he won the ESB Environmental Photographer of the Year award in 2002, and was named Photographer of the Year by the Irish Professional Photographers’ Association in 2003). The book includes stunning photographs of a wide variety of Ireland’s native wildlife, from common and easily observed species like barn swallows, curlews and foxes to more elusive denizens of our wilderness, like pine martens, barn owls and bats.

Photographing wildlife is, arguably, among the most challenging of photographic disciplines. It’s a painstaking, often frustrating business that takes skill, patience, luck, dedication and, above all, an intimate connection with and understanding of the natural world.

Truly outstanding wildlife photography reveals none of those challenges in the final shot. Images appear effortless, simple and somehow connect with the viewer on a level that transcends a mere moment frozen in time. What’s remarkable about Images of Irish Nature is how many of the photographs in the book seem to achieve that effortless simplicity. Mike Brown demonstrates that he’s at the pinnacle of his profession, well able to hold his own with the very best in the field.

Throughout the book Mike’s photographs are interspersed with informative and thought-provoking essays by some of Ireland’s leading wildlife writers. Gordon D’Arcy reflects on how as a nation we’re becoming disassociated with nature, and how vital it is to rekindle a fascination and understanding of nature and the environment in our children. Richard Collins comments on how local wildlife can be just as intriguing as high-profile species from afar, and introduces us to some examples. Damien Enright takes us on a stroll through the seasons in West Cork, complete with seasonally inspired verse. Juanita Browne introduces us to her favourite class of Irish fauna, the mammals, and ponders the dilemma of reconciling Ireland’s inexorable progress with the pressing need to preserve our natural heritage. Padraig Whooley of the Irish Whale and Dolphin Group introduces us to the fascinating world of whale watching, explaining how Ireland now ranks as one of the world’s whale-watching hotspots, and how we can all get involved in cetacean conservation. Finally, Michael Viney takes us beach-coming along Ireland’s tide line, and makes some surprising discoveries along the way.

The writing style of the contributors varies considerably – and I have to say I found certain essays more appealing than others – but on the whole they offer a fitting complement to Mike Brown’s generally exceptional photography.

Perhaps the greatest endorsement of Images of Irish Nature is the Foreword, written by the undisputed patriarch of Irish natural history, Éamon de Buitléar, which he closes thus: “Mike’s ability to produce a constant supply of excellent photographs not only sets high standards for others to follow but his pictures also help to make people more aware of the beauty of Ireland’s countryside and its wildlife.”

High praise indeed, and perhaps that aspect of the book – its wide appeal, its ability to inspire people and to raise awareness of Ireland’s natural history – is its greatest achievement. What more could any wildlife photographer hope for?

Images of Irish Nature is published by Mike Brown Photography, Clarke Street, Clonakilty, County Cork. Copies cost €39.95 and are available in all good bookshops, or direct from the publisher by calling 023 35782 or you can order online from the website

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