Writing for life

I write a weekly column on parenting in the WOW! (Women on Wednesday) supplement of The Evening Echo — one of Ireland’s leading regional daily newspapers. It’s been running continuously for over three and a half years now, and while the girls (twin 6-year-olds and their 3-year-old little sister) are an endless source of inspiration, sometimes it’s hard to find that spark.

Sure, I get good ideas for the column all the time — but I’m finding translating those ideas into a well-written and entertaining column is getting more difficult as time goes on. You’d think after 3½ years rattling off a 600 word piece would be easy — and sometimes it can take less than an hour — but more often I find myself staring at a blank screen wondering what I’m going to write about this week.

What I’ve come to realise is that when I’m struggling, it’s generally because I’m thinking about it too much… trying too hard.

The best writing flows almost effortlessly. If you find yourself labouring over a particular piece, it can often be better (deadlines permitting of course) to walk away — do something else for an hour or two, then come back to it. You’ll often find things easier when you revisit the piece, and that ease will shine through in the end result.

If you labour too much when you’re writing — whether it’s a piece of web content, an article, a marketing brochure… whatever — it tends to be reflected in the content. If something’s proving difficult to write, that generally translates into it being difficult or laborious to read… and that’s the last thing any writer wants.

By the way — if anyone out there has any hints and tips on keeping things fresh when it comes to long-term, ongoing writing assignments then I’m all ears.